Between offer and day one, 89% of our audience showed that they’re still in purchasing mode. They’re still accessing information, they’re still evaluating.By the time we’ve made our offer, the cost of sale to an employer is estimated to be on average, £3.5k according to the ISE. This was based on the cost of getting a graduate from application to offer. If you hire 500 grads and have a renege rate of 20% that’s a cost of £350k per cycle. Now you might say that some of the stated reasons for reneging on an offer are beyond our control – at least in the short term – prestige of the firm or bigger salary – but less than 5% of our group felt salary was more important than work-life balance and 40% considered the company’s culture the most important factor when choosing an employer. There are plenty of factors that can help you keep your candidates engaged. Our candidates constantly evaluate unprecedented amounts of information and influences and so, a continuous drip-feed of relevant, helpful and personalised information is a smart way to ensure ongoing engagement. Our clients use our live chat technology to do just this – by running a programme of chat sessions on topics from Diversity and Inclusion to what to expect on day one, this access and engagement is priceless. One professional services firm we work with as part of their keep warm initiative, saw their renege rate drop from 21% to 6%, that’s an estimated saving of £500k in one cycle. Reminding candidates why they fell for you in the first place and introducing a few pleasant surprises along the way are all ways to keep the romance alive until day one. To find out more about our platform and to hear how our clients are using it to keep candidates warm, get in touch with me, email@example.com, I’d love to chat.