In case you missed our news, we’ve recently added a live streaming option to our platform.
Video has long been a vital part of the employer brand. Today, the collision of advances in smartphone tech and data availability, combined with the increase in the proportion of our audience who are enthusiastic about social media makes this the ideal time to incorporate live streaming into your marketing mix.
“With live streaming, you’re guaranteed to capture the here and now; it’s always up-to-speed with the latest developments in your business and the people you feature will be the right ambassadors”
We’re so excited to help our clients to take the plunge into live video streaming. If it’s helping to drive up engagement and sales for consumer brands, then think about the dramatic effects in the recruitment space.
As marketers in our field know, we’re talking to audiences who actively want to know more. Whether you’re talking to potential employees or prospective students, authenticity is vital. People want to see beyond the brand façade, learn more about your culture and connect with people already working or studying with you.
Live streaming isn’t just a brand-building tool. As our clients are already seeing from using real-time chat, live video can help to speed up your application process, improve the quality and quantity of the connections you make and drive the best candidate experience.
Another major advantage for recruitment is cost. Of course, a professionally made video that captures your employer brand still has a place in recruitment, but audiences don’t expect the same level of polish on a live stream; you can capture a compelling stream on any decent phone. What’s more, whereas branded video content can date quickly, with live streaming you’re guaranteed to capture the here and now; it’s always up-to-speed with the latest developments in your business and the people you feature will be the right ambassadors at the time of broadcast.
Open window after window on what it’s like to work for you. Potential applications for recruiters include:
Take the plunge into video streaming – if it’s helping to drive up engagement and sales for consumer brands, think about the impact on your recruitment approach.
Why use us?
Our live streaming tech can be customised to your brand and puts you in full control of the content and comments that are shared. By allowing you to moderate live events from your own dashboard, we can help you to protect your professional reputation and employer brand whilst allowing you to enjoy all the perks of connecting in real-time with real people – just like some of the world’s biggest consumer marketers.