Where’s your audience?
Who do you want to engage with and where are they now…at school or university? In the workplace and using professional sites like LinkedIn? Or browsers on Mumsnet and Facebook? Knowing where your target audience is can be as important as creating the right message to reach out to them. Use social media, paid-for marketing and your talent pools to invite your target market to a Meet & Engage session and create a tailored conversation between candidates and your team.
Invite your current graduates to meet prospective graduate recruits, invite your current apprentices to meet would-be apprentices and their parents. Hiring managers, resourcing and talent colleagues can all have a part to play in the Meet & Engage session, providing a diverse peer-to-peer experience for people who have an interest in working with you. Creating an opportunity for candidates to engage with the people at the heart of your business guarantees a great first impression.
Work with the careers service at a target university to make sure you have a great turnout for your graduate recruitment event. Be as targeted as possible, by year group or course - students will love the idea that you have tailored an event specifically for them.
If you’re using job postings make sure you include a link to a pre-planned Meet & Engage event so candidates can come and informally find out more. Use your social and paid for channels to drive candidates to your chat and encourage people who have registered in your talent pools to take the next step.
Sometimes a group environment isn’t quite right, perhaps to speak with a potential experienced recruit or to offer help and support through the process, so an individual text chat function is available to help you to engage with every type of talent and provide a tailored candidate journey.
What happens during a Meet & Engage live chat?
Candidates type questions using their mobile, tablet or desktop devices and your team moderate and answer. Help candidates to select themselves in or out of the recruitment process and share links directing them to live vacancies or talent pools. Candidates can access your chat by signing in with a one-click social profile or an email address, a simple way for them to engage with you and for you to capture their details.
Creating a tailored candidate experience
Stay in touch throughout the recruitment process and run chats at key stages – prior to an assessment centres or keep candidates warm before they join – simply launch an invitation only events and use as an intervention to stop candidates dropping-out and maximise engagement. Providing a great experience to candidates regardless of the outcome means increased advocacy.
Research and insight tools to shape your employer brand and inform your recruitment strategy
What do candidates think about you as a business? The market you operate in? What would motivate them to join? Use the candidates you’re engaging with to give you their views on a whole range of topics that impact on your talent brand and resourcing strategy.
Our platform has a suite of easy to use insight tools allowing you to launch and manage polls and gather feedback from candidates in the chat room. Show video and other stimulus and document the feedback from our one-click transcript creator. Use the insight to understand what candidates really think about your business, their motivations and how you can shape your proposition to maximum effect.
Getting set up
Our technology can plug into your existing careers website to give candidates a smooth and consistent experience of your organisation. Alternatively, we host and create your chat platform for you, allowing you the benefit of a quick-to-deploy fully branded microsite.
A word about security
Your conversations are secure and are transferred in 256-bit SSL encryption – the same security protocol as online banks.
Find out more
Contact us to find out more and book in a demo from our knowledgeable team
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