Graduate Engagement Case Study

What happens when you realise your on-campus events aren’t actually leading to applications?

That was the reality facing npower who, following a piece of internal research, discovered only 2.5% of those who they chatted with at on-campus careers events went on to apply to one of their graduate schemes. They still wanted to be able to connect with students but needed to look at more innovative and cost-effective ways of doing so.

This case study will cover:

  • Introducing live chat to engage with students as an alternative to attending on-campus events
  • Increasing assessment centre attendance by inviting candidates to a pre-event chat
  • How the recruitment team were able to invite colleagues from around the business to help moderate the chats and provide a more authentic picture of life at npower
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What Our Clients Say

By integrating the Meet and Engage platform with our CRM system we can tailor the student journey linking in chat at critical stages.

Rob Harding

Head of Marketing Communications

Testimonial

Using Meet & Engage has given us the ability to involve key people from our business in our recruitment activities, to bring the business culture to life. We are creating a buzz about Capco and in turn, developing a pipeline of prospective future candidates.

Joanne Lee

UK Recruitment Lead

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Spotlight

A great way of keeping engaged with the candidates throughout the long recruitment process. It also allowed us to engage with the candidates about the schemes and share information that was valuable to them. It’s been an excellent tool.

Michelle McDonald

Entry Level Recruitment Manager

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