Graduate Engagement Case Study

What happens when you realise your on-campus events aren’t actually leading to applications?

That was the reality facing npower who, following a piece of internal research, discovered only 2.5% of those who they chatted with at on-campus careers events went on to apply to one of their graduate schemes. They still wanted to be able to connect with students but needed to look at more innovative and cost-effective ways of doing so.

This case study will cover:

  • Introducing live chat to engage with students as an alternative to attending on-campus events
  • Increasing assessment centre attendance by inviting candidates to a pre-event chat
  • How the recruitment team were able to invite colleagues from around the business to help moderate the chats and provide a more authentic picture of life at npower
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SIMILAR INSIGHTS

Testimonial

We have been blown away by the success of the chats for experienced hires. Really impressed with the levels of engagement and the quality of the questions.

Kat Fox

Recruitment Marketing Consultant

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Spotlight

This has been a great way to engage with our applicants and build relationships particularly with those who may live too far away to attend an on-campus event

Katherine Knight

UK Marketing and Recruitment Officer

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What Our Clients Say

The chat opened up a new communication channel for our candidates with thousands of unique users, a contributing factor to improved Team Responsiveness ratings in our candidate experience surveys.

Joe Mongon

Virgin Media Operations Manager, TMP