What happens when you realise your on-campus events aren’t actually leading to applications?
That was the reality facing npower who, following a piece of internal research, discovered only 2.5% of those who they chatted with at on-campus careers events went on to apply to one of their graduate schemes. They still wanted to be able to connect with students but needed to look at more innovative and cost-effective ways of doing so.
This case study will cover:
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“ We’ve found people are more comfortable expressing themselves on live chat, much more so than they are by phone, and as a result they ask all manner of questions. ”
Admissions & Enquiries Manager
“ We have had fantastic feedback from candidates. It’s a fantastic tool to keep connected with candidates and really drive a positive experience. ”
Early Careers Team
“ The chat opened up a new communication channel for our candidates with thousands of unique users, a contributing factor to improved Team Responsiveness ratings in our candidate experience surveys. ”
Virgin Media Operations Manager, TMP