What happens when you realise your on-campus events aren’t actually leading to applications?
That was the reality facing npower who, following a piece of internal research, discovered only 2.5% of those who they chatted with at on-campus careers events went on to apply to one of their graduate schemes. They still wanted to be able to connect with students but needed to look at more innovative and cost-effective ways of doing so.
This case study will cover:
“ By integrating the Meet and Engage platform with our CRM system we can tailor the student journey linking in chat at critical stages. ”
Head of Marketing Communications
“ We’ve found people are more comfortable expressing themselves on live chat, much more so than they are by phone, and as a result they ask all manner of questions. ”
Admissions & Enquiries Manager