What happens when you realise your on-campus events aren’t actually leading to applications?
That was the reality facing npower who, following a piece of internal research, discovered only 2.5% of those who they chatted with at on-campus careers events went on to apply to one of their graduate schemes. They still wanted to be able to connect with students but needed to look at more innovative and cost-effective ways of doing so.
This case study will cover:
“ Using group chat meant that we were able to reach some of the influencers who don’t usually have the opportunity to engage directly with Capgemini when the young people in their care are making career decisions. ”
Attraction and Recruitment Manager – Graduates and ApprenticesREAD MORE