Graduate Engagement Case Study

What happens when you realise your on-campus events aren’t actually leading to applications?

That was the reality facing npower who, following a piece of internal research, discovered only 2.5% of those who they chatted with at on-campus careers events went on to apply to one of their graduate schemes. They still wanted to be able to connect with students but needed to look at more innovative and cost-effective ways of doing so.

This case study will cover:

  • Introducing live chat to engage with students as an alternative to attending on-campus events
  • Increasing assessment centre attendance by inviting candidates to a pre-event chat
  • How the recruitment team were able to invite colleagues from around the business to help moderate the chats and provide a more authentic picture of life at npower
DOWNLOAD

SUBSCRIBE TO THE
MEET & ENGAGE RECRUITMENT PROFESSIONALS BLOG

Join our community of Recruitment, HR and University professionals and subscribe to the Meet & Engage
Recruitment Professionals Blog to receive great content delivered right into your inbox.

Subscribe by Email Today.

SIMILAR INSIGHTS

Client Thoughts

We’ve found people are more comfortable expressing themselves on live chat, much more so than they are by phone, and as a result they ask all manner of questions.

Natasha Cresswell

Admissions & Enquiries Manager

Client Thoughts

We have had fantastic feedback from candidates. It’s a fantastic tool to keep connected with candidates and really drive a positive experience.

Mikey Bishop

Early Careers Team

Client Thoughts

The chat opened up a new communication channel for our candidates with thousands of unique users, a contributing factor to improved Team Responsiveness ratings in our candidate experience surveys.

Joe Mongon

Virgin Media Operations Manager, TMP