When you are looking to recruit for a particularly niche role, does live chat still have a part to play?
It did so for National Trust (who incidentally picked up numerous awards for this campaign) when they needed to recruit their Director of Curation & Experience. They had identified and targeting their audience via social media but what do you do with them then? Invite them to a group chat with the Director General of the National Trust of course.
This case study will cover:
“ Engaging with 63 people in just a couple of hours, at the same time as enhancing the candidate experience, was an excellent use of recruitment team time! ”
Head of Graduate and Apprentice Recruitment and ProgrammesREAD MORE
“ Using group chat meant that we were able to reach some of the influencers who don’t usually have the opportunity to engage directly with Capgemini when the young people in their care are making career decisions. ”
Attraction and Recruitment Manager – Graduates and ApprenticesREAD MORE