Niche Role Engagement Case Study

When you are looking to recruit for a particularly niche role, does live chat still have a part to play?

It did so for National Trust (who incidentally picked up numerous awards for this campaign) when they needed to recruit their Director of Curation & Experience. They had identified and targeting their audience via social media but what do you do with them then? Invite them to a group chat with the Director General of the National Trust of course.

This case study will cover:

  • Using live chat to engage specialist experienced hire roles
  • Providing an authentic and personal approach to the often formulaic recruitment process
  • Incorporating live chat as part of an innovative social media campaign
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SIMILAR INSIGHTS

Testimonial

We have been blown away by the success of the chats for experienced hires. Really impressed with the levels of engagement and the quality of the questions.

Kat Fox

Recruitment Marketing Consultant

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Client Thoughts

Using Meet & Engage has allowed us to open up our services so they are far more accessible to all our students and alumni. The fact someone can log on and quickly ask the team a question without the need to book an appointment is hugely beneficial.

Michelle Everitt

Acting Head of Careers