When you are looking to recruit for a particularly niche role, does live chat still have a part to play?
It did so for National Trust (who incidentally picked up numerous awards for this campaign) when they needed to recruit their Director of Curation & Experience. They had identified and targeting their audience via social media but what do you do with them then? Invite them to a group chat with the Director General of the National Trust of course.
This case study will cover: