Niche Role Engagement Case Study

When you are looking to recruit for a particularly niche role, does live chat still have a part to play?

It did so for National Trust (who incidentally picked up numerous awards for this campaign) when they needed to recruit their Director of Curation & Experience. They had identified and targeting their audience via social media but what do you do with them then? Invite them to a group chat with the Director General of the National Trust of course.

This case study will cover:

  • Using live chat to engage specialist experienced hire roles
  • Providing an authentic and personal approach to the often formulaic recruitment process
  • Incorporating live chat as part of an innovative social media campaign
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Spotlight

Engaging with 63 people in just a couple of hours, at the same time as enhancing the candidate experience, was an excellent use of recruitment team time!

Stephanie Bishop

Head of Graduate and Apprentice Recruitment and Programmes

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Spotlight

Using group chat meant that we were able to reach some of the influencers who don’t usually have the opportunity to engage directly with Capgemini when the young people in their care are making career decisions.

Dan Doherty

Attraction and Recruitment Manager – Graduates and Apprentices

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