Niche Role Engagement Case Study

When you are looking to recruit for a particularly niche role, does live chat still have a part to play?

It did so for National Trust (who incidentally picked up numerous awards for this campaign) when they needed to recruit their Director of Curation & Experience. They had identified and targeting their audience via social media but what do you do with them then? Invite them to a group chat with the Director General of the National Trust of course.

This case study will cover:

  • Using live chat to engage specialist experienced hire roles
  • Providing an authentic and personal approach to the often formulaic recruitment process
  • Incorporating live chat as part of an innovative social media campaign
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Testimonial

The chat system is so easy to use which means it’s really simple to conduct a chat with potential candidates whilst sat at home or in the office. It provides a genuine engaging experience for candidates...

Becky McVittie

Group Graduate Recruitment Manager

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Testimonial

We have been blown away by the success of the chats for experienced hires. Really impressed with the levels of engagement and the quality of the questions.

Kat Fox

Recruitment Marketing Consultant

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