As part of a project to completely overhaul their recruitment process and create great candidate engagement, Greater Anglia looked at how to use technology to put the needs of their candidates front and centre.
They wanted candidates, and those considering making an application, to be able to quickly reach the recruitment team and instantly receive a response to their question so decided to integrate Meet & Engage’s 121 chat into their new careers website and applicant tracking system.
It was vital that every candidate receive a human interaction that really represented the people focused culture of the organisation to help them make an informed choice.
This case study will cover:
“ As a business, we know we need to find innovative and authentic ways of connecting with Gen Z. This ambition runs from our employer brand and attraction strategy right the way through every candidate journey and beyond. Working with Meet & Engage has enabled us to extend our reach on campus, communicate with students in a relevant way and lift the lid on the great work happening in the Diageo business. ”
Head of Global Early Careers
“ For those students who signed up for the postgraduate live chat, 33% converted to join the open event which is awesome for this audience. ”
Social Media OfficerREAD MORE