Integrated Direct Engagement Case Study

As part of a project to completely overhaul their recruitment process and create great candidate engagement, Greater Anglia looked at how to use technology to put the needs of their candidates front and centre.

They wanted candidates, and those considering making an application, to be able to quickly reach the recruitment team and instantly receive a response to their question so decided to integrate Meet & Engage’s 121 chat into their new careers website and applicant tracking system.

It was vital that every candidate receive a human interaction that really represented the people focused culture of the organisation to help them make an informed choice.

This case study will cover:

  • How instant engagement helped Greater Anglia create an award winning recruitment and on-boarding process
  • Integrating 121 chat into a careers website and ATS to offer real time candidate engagement
  • The impact an engaging recruitment process can have on brand perception



Client Thoughts

We’ve found people are more comfortable expressing themselves on live chat, much more so than they are by phone, and as a result they ask all manner of questions.

Natasha Cresswell

Admissions & Enquiries Manager