As part of a project to completely overhaul their recruitment process and create great candidate engagement, Greater Anglia looked at how to use technology to put the needs of their candidates front and centre.
They wanted candidates, and those considering making an application, to be able to quickly reach the recruitment team and instantly receive a response to their question so decided to integrate Meet & Engage’s 121 chat into their new careers website and applicant tracking system.
It was vital that every candidate receive a human interaction that really represented the people focused culture of the organisation to help them make an informed choice.
This case study will cover:
“ The chat opened up a new communication channel for our candidates with thousands of unique users, a contributing factor to improved Team Responsiveness ratings in our candidate experience surveys. ”
Virgin Media Operations Manager, TMP
“ This has been a great way to engage with our applicants and build relationships particularly with those who may live too far away to attend an on-campus event ”
UK Marketing and Recruitment OfficerREAD MORE